Sunshine Productions launches AdhaFULL, a ‘coming of age’ action drama series
Doordarshan is all set to launch a beautiful ‘coming of age’ story AdhaFULL produced by Sunshine Productions.
The show follows three adolescents - Kitty, Tara and Adrak, who form the AdhaFULL gang, as they solve a new case each week. The mysteries solved by the gang are intertwined with their journey of growing up in a small town called Badlipur. The AdhaFULL threesome is a ‘whodunit’ gang. They set things right in the fictional town of Badlipur (the town of change), which lives in many centuries, swinging like a pendulum between its ‘rural’ avtaar of the past and its present small town persona with ‘urban’ trappings.
Every week, the AdhaFULL gang solves a new case (each mystery plot unfolds over three half-hour episodes). In doing so, they encounter issues such as underage marriage, sex-selective abortion, female foeticide, dowry, fair skin and beauty myths, stereotyping of girls and boys, sexual health, financial dependence, peer pressure, school drop-outs and exam blues, hygiene and sanitation, drug and alcohol abuse, gender-based violence. While the adolescents dive in to find missing jewels, go on chases, investigate with the help of internet and gizmos, bringing kidnappers, blackmailers, quacks and baddies to book, the audience gets drawn into the ‘coming of age’ issues and a fascinating array of characters and situations.
Every episode ends on a cliff-hanger. While the last episode of the week unravels the mystery, it also ends with a tease on the long-running personal story that should whet audience appetite. Kitty, Tara and Adrak, each has a special talent, and together they achieve extraordinary feats by overcoming the heart-rending challenges life throws up.
To have the maximum impact, the television series will be supported by a 78-episode-long radio show called Full on Nikki, as well as a mobile game, an inter-personal toolkit, graphic novels and DVD omnibuses. The series being supported by our desi girl Priyanka Chopra and the heart beat of millions, Madhuri Dixit. Farhan Akhtar has also shown support by creating a youth anthem AdhaFULL song!
The series is being produced by duo Seema and Sudhir Sharma of Sunshine Productions in tandem with BBC Media Action. While Sunshine Productions is one of the leading names in television content production in the Indian TV industry, their partner BBC Media Action uses the power of media and communications to help people transform their lives worldwide.
This action-packed series is mostly shot on real locations and is being created with the highest production values complete with pyrotechnics, chases, stunts, stylized lighting and filming, original sound tracks to accentuate drama and suspense. It is a heady mix of social drama, action, tension, energy, fun, twists and turns, humour and emotion, romance, which should leave audiences asking for more.
"This show tells the story of today’s young people in India. They are full of energy and want to say something. We mustn’t underestimate them; they are infact capable of making the change themselves. Our gut feeling is that AadhaFULL will make a real difference to our country”, says Sudhir Sharma, Producer, Sunshine Productions.
“Young lives and aspirations are about the 3Cs - curiosity, challenge and creativity. They are willing to re-evaluate, to take chances but often feel limited. Through AdhaFULL’s story and its characters, we want to engage our young viewers and their parents in a journey of change, so that they feel they can negotiate and work with the 3Cs. For BBC Media Action, it’s been an exciting, enthralling journey – I hope it would be the same for our audiences”, says Radharani Mitra, Global Creative Advisor, National Creative Director & Executive Producer, BBC Media Action.
AdhaFULL will prove that challenging themes, engaging stories and endearing characters are not mutually exclusive. AdhaFULL has a soul and a heart beating for the young adults – it’s witty, vibrant, palpable and very real.” Devika Bahl, Consulting Producer, BBC Media Action
The main cast has Ahsaas Channa playing Kitty, Neelanshi Singh playing Tara aka Tab, and the I Am Kalaam fame boy Harsh Mayar playing the spicy character of Adrak
In Season 1, crafted for three half-hour-long episodes each week will be telecast on Doordarshan National, Friday, Saturday and Sunday between 7.30-8pm. Starting on Friday, 21st October 2016.
0 comments: